Meet the Team

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William -

Founder / Head Photographer 

 

Growing up, William always carried his mom's point-and-shoot camera around, snapping photos of LA life and adventures with friends. He only saw it as a hobby and didn't think much of it. As high school came around, he fell heavily into arts and took more courses in film photography. The classes didn't seem like school work for him, but rather, a time to play and be creative. William loved it so much that his hobby for photography grew and led to his first DSLR camera purchase. This opened up a whole another level of skills waiting to be learned. From there, his techniques only improved over time, which lead him to fall deeper and deeper into the rabbit hole of photography.


William's biggest inspirational photographer growing up was no doubt Joe McNally, a National Geographic photographer based out of New York City, holding four awards from the World Press Photo. He loved how versatile McNally was with his lighting and learned the word “photography”is actually a greek derivative of “foto grafia", which means to draw with light. Of course, he learned his lighting techniques too through all of McNally's tutorial courses he purchased online.


As William inched closer towards the direction of fashion photography, his biggest inspirational and favorited photographers evolved to Lara Jade, an award winning fashion photographer based out of New York City, and Mark Seliger, who is known for his beautiful portraiture work.

Julia -

Co-Founder / Creative Director

Julia is the Creative Director and founder of W Studio, where she oversees creatives primarily in fashion.  Growing up in southern California, Julia always had a sense of what fashion was, a sense of style- her parents always talked about the importance of making a first impression and that's stayed with her. She began her career in advertising and marketing in fashion. Julia is an eternal optimist and brings positive influence to each project. Her superpower is an unfailing ability to inspire enthusiasm and confidence in what she and her team creates. 

 

With clients across a variety of fashion brands, Julia loves taking a thoughtful, strategic approach to uncover a client’s brand story, and create effective, compelling business tools with an exceptional high taste level. Julia sees the bigger picture and applies this perspective to her work, whether she’s directing a photo shoot or designing a dynamic new strategy to help brands elevate their style and story.

 

One of Julia’s favorite quotes from the book The Work-Life Balance Myth: Rethinking Your Optimal by David J. McNeff. "All of us have Seven Slices in our lives: our Family Slice, our Professional Slice, our Personal Slice, our Physical Slice, our Intellectual Slice, our Emotional Slice, and our Spiritual Slice.  These all need to be served in some fashion- and in serving them, they, in turn, serve us.”

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Alice -

Marketing Director

 

After graduating college with a dual degree in English and Business Marketing, Alice knew she wanted to pursue a career in fashion, while combining both of her passions in writing and marketing. Throughout her experiences in several positions within the fashion industry, Alice garnered interest in fashion writing, branding and positioning. 

Alice is largely influenced by minimalistic styles and designs, leaning more towards neutral tones and muted colors. On the weekends, you can find Alice hanging out with her brown labradoodle, Bella.

Lauren -

Head Stylist 

 

Lauren is an east coast gal currently living in LA. Growing up, she always had a love for playing dress up. She would spend hours digging around her dress-up box and venturing into her mom’s closet, putting together endless outfits for hours. As she got older, she always knew she wanted to work in fashion. Once she found out that there was a job where you can put together outfits for a living, she right away knew it was the perfect match for her.

 

Lauren graduated from FIDM with an associates degree in Visual Communications. Upon graduating, she dove right into the world of styling and now has a few years of experience under her belt working on the celebrity side of styling, as well as the e-commerce side. When it comes to fashion, Lauren truly does not have one sense of style. Life is just too short to pick one aesthetic! If she had to pick one pair of shoes to spice up any outfit, it would definitely be her worn-out brown cowboy boots.

 

When Lauren is not putting together outfits, you can catch her at your local thrift store buying everything and anything. You can also find her outside exploring new cities and places, trying new foods, and capturing it all on her point and shoot film camera!

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Jess -

Digital Media Coordinator 

 

Ever since she was young, Jess was always interested in fashion. She remembers the countless times she snuck dresses and heels from her mom’s closet to play “runway show” with her little sister. As she got older, she loved observing the different types of fashion styles of people on the streets. She has always loved studying constantly changing trends and using the knowledge to create her own unique style. During her exploration of the fashion world in her younger years, Jess came to realize she wanted a career in the fashion industry. 

 

Jess moved to LA after graduating from high school in Taiwan, and is currently studying Fashion Merchandising at CSULB. She has 4 years of experience in the fashion and beauty industry, and 2 years of experience in creating curated social media content for fashion brands.

Berlin -

Aka Berlito 

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